website visits
Porcelain Source · +92% YoYJersey City, NJ
Marketing Specialist
Social media · Content · Paid media · Integrated campaigns
Experience across social media, content, paid campaigns, and website experiences. My approach connects brand storytelling with clear campaign objectives, organized execution, and performance analysis.
Selected proof
Creative thinking.
Campaign execution.
website pageviews
Porcelain Source · +89% YoYRequest Information submissions
+153% · vs. prior-year periodmonthly social content views
St. Francis College · Jul–Sep 2025Porcelain Source · Data through September 8, 2026 · May 20–September 8, 2026 vs. the comparable prior-year period
Case 1 · Meta Ads
Traffic & Engagement Campaigns
The initial goal was to introduce the brand to new audiences, encourage website visits, and build engagement before moving toward lead generation.
Case 2 · Trade Tools / Website Journey
From a dead-end form to a connected content journey.
The original Trade Tools page offered a long form with few next steps. I restructured the experience around sample requests, product discovery, educational resources, and newsletter signup so visitors could continue at their own pace.
A single form with limited context or discovery paths.
A clearer sample request supported by useful resources and next steps.
Additional website improvements
A more useful footer
Restructured the footer around newsletter signup, product collections, guides, and contact paths to keep discovery moving at the end of each page.
Dedicated “By Look” pages
Created category landing pages with tailored copy, SEO titles, and metadata, giving each surface look a clear destination for search and sharing.
Social media · Content creation · Publishing · Performance
A stronger social presence—and the system behind it.
Managed Admissions social content and day-to-day publishing, supported by structured planning, approvals, and prospect-data workflows.
Case 1 · Social Media
A more human, consistent social presence.
I managed the Admissions social account and day-to-day publishing, shifting the feed toward people-led stories, short-form video, and a clearer visual rhythm.
My role
Admissions social media and account management
What I did
Photography, video capture, editing, captions, publishing, and day-to-day account management
Real content examples
People, questions, and campus moments—not another wall of flyers.
Selected short-form social videos created for the admissions audience.
Three reporting months
23K → 36K → 51K
Monthly reels and post views grew from 23K in July to 51K in September 2025, while the share of views from non-followers rose from 54% to 70%.
Case 2 · Content Operations System
Built the system behind the content.
There was no structured system for organizing the media and content flow. I identified the need and built a Notion workflow for planning, ownership, approvals, and publishing, creating a clearer review process for everything being prepared.
My role
Content operations and workflow design
What I did
Built the organization system, editorial workflow, and approval structure
Case 3 · Prospect Data Workflow
From messy prospect data to outreach-ready segments.
Recurring prospect datasets could exceed 10,000 records in a given week, but raw fields did not arrive consistently categorized for outreach. I independently built a rule-based Excel data-cleaning and classification workflow to standardize academic interests.
Raw prospect data→Keyword matching→Academic-interest mapping→Cleaner segments→Outreach-ready data
Example rule“Microbiology” → Biology
A maintained keyword dictionary mapped detailed terms to broader academic-interest categories—reducing manual classification, cleaning the data faster, and preparing it for relevant outreach.
I personally owned
Problem identification, rule structure, mapping dictionary, and ongoing classification workflow
Scale
Built for recurring datasets that could exceed 10,000 records in a given week
Content strategy · Workflow structure
Social content, from design to publishing.
Design social media graphics, write captions, and publish content supporting Impactability’s mission. Manage the content calendar in Notion to keep planning and publishing organized.
EducationQuestionsStorytellingCommunity
Supporting campaign · Existing-user engagement
A playful seasonal moment for an English-learning audience.
I contributed seasonal concepts and bilingual content that gave existing users a more playful way to interact with English vocabulary and experience the brand in a less formal setting.
9+B2B enterprise accounts
supported across my role at Slang
supported across my role at Slang
Tools in my workflow
Flexible tools.
A thoughtful system.
- Google Ads
- Google Analytics
- Canva
- CapCut
- Brevo
- Salesforce
- Squarespace
- Notion
- ChatGPT
- Claude
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